6 Engaging Content Types to Attract More Eyeballs

Are you stuck in a world of only publishing blog posts and an occasional eBook? Finding that your content isn’t getting as many views as you would like? Then engaging content might be the breath of fresh air that your content strategy needs.
86% of consumers report that they prefer interactive content that they can access on-demand. That’s a lot of consumers that your content program may not be appealing to at the moment.
If you’re ready to increase the number of views on your content, consider these 6 engaging content types and soak up some strategies on how you can start implementing these forms of content today.
Interactive Quizzes and Surveys
There are a lot of use cases for interactive quizzes and surveys and they are a great way to engage your audience.
Anywhere from a fun quiz about personality types to add some fun and interaction to your content strategy to surveys about your industry–quizzes and surveys serve a lot of purposes.
For quizzes, I like Quiz Maker and for surveys, I like Google forms.
Better yet, you can implement a lead capture form in your surveys and quizzes so that you can generate and nurture new leads.
Time to dedicate: Dedicate 5 hours per quiz or survey. This will give you the time to create it and promote it.
Cost: The only cost is the time you spend on this type of content. You of course, have the option to promote it with paid social ads but other than that, this is an inexpensive strategy.
Metrics: To gauge whether or not your quiz or survey was a success you’ll want to track how many people filled in your quiz or survey, how many new email addresses you captured and how many times it was shared on social.
Infographics combat the big wall of text in the form of blog posts that people don’t seem to have time for anymore. Instead, infographics present a lot of important information in a visually appealing way. Here is an example–a snippet of an infographic about infographics!
Time to dedicate: You’ll need to brainstorm the copy for your infographic before you hand it off to a designer. You also need to reserve enough time to promote it. So this type of content will take about 15 hours of your time.
Cost: I’m a fan of Fiverr as they have great designers and it’s affordable. I’d say you can find someone to do a good infographic for around $250.
Metrics: Track how many impressions your infographic got in order to get a feel for how your infographic resonated with people and track social shares of it.
Calculator Tools
A customized calculator that target consumers can use to figure out something that aligns with your brand is an easy way to engage prospects. Your calculator should help the potential client answer a question they may have about your industry and can clue you into whether or not they’re a qualified lead. It can be a calculator to figure out mortgage rates, ROI of a strategy, savings, etc.
Time to dedicate: As the owner of this project, your time will be spent brainstorming your calculator, conveying your vision to a designer and promoting it. I would say you should reserve 8 hours for yourself to do that.
Cost: This is definitely the type of thing you should have a designer do. They will make a pretty landing page and create the calculator. The cost for this is about $1,000 but so worth it as this type of content is extremely engaging.
Metrics: Track how many people used your calculator and from what promotion avenues they came from so that you can scale off of data.
Tutorial Videos
Tutorial videos that showcase how to use your brand’s product or service is a great asset to have in the later stages of the buyer’s journey. You can also make tutorial videos that help your target consumers overcome a pain point in your industry.
96% of consumers report that they made a purchasing decision because of a product video. That’s huge! You clearly have to be implementing video into your content plan. Personally, I think people’s attention spans are getting shorter and they would rather watch a video than read a bunch of text.
Time to dedicate: If you’re savvy you can record and produce your video yourself. This will take about 12 hours to come up with the concept, outline and then time to record.
Cost: If you do the video yourself, you’re only cost is your time. If you don’t feel comfortable doing the video yourself (which is totally fine), then you can hire a service. A short re-usable video will cost about $1,000 and is definitely worth it.
Metrics: Track how many people viewed your video and while you’re at it, track the amount of time spent watching the video so that you can see for yourself if it’s engaging enough or not.
Webinars With Polls
Webinars are an easy way to engage your audience and you can elicit more interaction by sprinkling polls throughout your webinars. These polls can entertain people, they can clue your brand into what your target consumers want and polls can identify new leads based on how they respond. People like to feel involved and heard and polls during webinars are a great way to give your consumers what they want.
Time to dedicate: You’ll need enough time to plan, promote and execute your webinar. This will take about 25 hours total. If you want to learn more about webinar planning, check out this post.
Cost: You’ll need some budget for a webinar platform and be sure that the one you choose has polling functionality. You also will want a marketing budget to promote your webinar. So plan on spending about $750 for this strategy.
Metrics: To determine whether or not your webinars and polls were a success, track how many people signed up, how many people attended and what percentage of people partook in the poll.
Checklists are relatively easy to create and your target consumers love them. Simply think of a process that aligns with your brand and create a checklist for it. Consult your buyer personas to determine what kind of checklist will generate the right leads. Make sure to gate your checklist with a lead capture form so that when people download it, you get their email address and can put them in an email nurturing program.
Make sure that your checklist is formatted correctly so that your audience can easily print it out and hang it on the wall. Think about it, every time they look at it, your brand will be on their minds!
Time to dedicate: You’ll need to brainstorm your checklist theme, write out the copy and either you or a designer will create it. They’re pretty easy to create so you can certainly do it yourself in a tool like Canva. I would estimate in total, this type of content will require 10 hours of your time.
Cost: The only cost associated with checklists is your time since they’re easy to create yourself. You may also want to consider $300 to promote your checklist on paid social.
Metrics: Track how many people downloaded your checklist and how many people that downloaded the checklist turned into qualified leads.
Which types of engaging content have you had the most success with? I’d love to learn all about your experience in the comments below!

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top