If you’re reading this, it’s likely that you have created content that you think is good enough to go viral. But it didn’t and you didn’t get as many views as you would have liked.

A single piece of viral content can turn your brand into a household name and create an extremely high level of brand awareness.

There are a lot of factors that dictate whether or not a piece of content goes viral. Producing great content is just part of it. Unfortunately, there is no full proof formula for creating viral content, but, there are tactics you can implement that leads to a higher amount of content views and will give you a higher chance of creating something that goes viral.

So, if you are ready to create something that goes viral for your brand, consider these tips. I’ve kept the tips short, sweet and to the point so that you can quickly equip yourself with some awesome key takeaways.

Get Intel from Client Facing Co-Workers

Creating a popular piece of content means that you address common pain points that your audience experiences. To understand these pain points, consult your client service and sales teams to learn what questions they get asked. Then you can post about what pain points are reported the most.

Take these commonalities and turn them into blog posts or ebooks.

Title your blog post as a question that commonly gets asked. This means when your audience is Googling for answers to their question, your blog post will come up in the search results and this will be sure to get your content more views.

Recruit Influencers to Share Your Content

Influencers, by definition, have a large following. If you’re able to capitalize on a following cultivated by influencers, the number of views of your content can skyrocket.

Find influencers in your brand’s niche and ask them to share your content on social and/or link to it in one of their blog posts.

You can find influencers using GroupHigh.

When you reach out to the influencers, introduce your brand, send them a link to your content and ask them to share it. Sometimes an influencer will share it for free because they think their audience would like it and sometimes they will charge a fee for sharing it so budget accordingly.

Be Controversial

Controversial content gets shared more than your typical content. How can you be controversial in a way that relates to your brand?

As an example, Wes Kussmaul created a video titled “You Are Not An Atheist.” This video gets a lot of attention due to it’s controversial nature. The video addresses atheism but the main goal is for Wes to promote his PKIDR brand.

Lists Rule

Lists are why sites like BuzzFeed are so popular. This easy-to-digest form of content is loved by readers and widely shared.

So, what type of lists would make sense for your brand? This could be list of industry tools, thought leaders to follow on social, best practices, etc.
Create your list and if it’s a list of people or tools, be sure to tag them all on social media so that they re-share your list adding to the viral nature of your list.

Embrace Interactivity

Everyone likes a way they can interact with brands. That’s why quizzes and polls are so popular.

For quizzes, there are tools like Typeform where you can easily create multiple forms of quizzes.

Polls should feature 10 questions or less and SurveyMonkey is a great tool to use to create your poll.

Create a landing page for your quiz or poll and direct your audience to that page through email marketing and social media posts. Be sure to add social share buttons to your landing page so that your audience can share it with their own followers.

Make it Sharable

In order for a piece of content to go viral, it needs to be easy for your consumers to share.

One way to do this is to use Click to Tweet within the post. This allows readers to tweet your post in the click of a button.

Another, slightly overlooked example of making content sharable is making sure you have social share buttons on your blog. These are easy to add so there is no reason why you shouldn’t have that functionality.

At the end of the day, the type of content that goes viral is content that is easy to share.

Gamefiy Sharing

Gamification can add a fun element to your content and incentivize people to share it. There are plenty of tools on the market where you can reward people for sharing your content. Most of these tools count a share on each of a person’s channels as an entry to win a prize leading to tons of shares of your content.

Compile an Infographic

Did you know that readers are 30 times more likely to read an infographic than a text piece of content? Infographics are the most common forms of content that go viral.

Compile a list of stats and best practices about your industry and hire a designer to produce this information in a visually appealing infographic.

Sites like Fiverr can help you find designers for an affordable cost.

When you publish the infographic, embed it in your blog and guest blog posts. Be sure to include the embed code for readers so that they can include it in their own posts adding to the sharable nature of infographics.

Conduct Your Own Research

Consumers love data and love reading about facts pertaining to their industry. So, create a survey to gain insights into a topic that would be of interest to your audience and reveal the survey results in a research report.

Gate your research report with a lead capture form so that you can generate leads from it.

Research is highly sharable and high-profile publications often jump at the chance to write about new data points and insights.

Utilize Experts

Content that utilizes expert opinions is trustworthy and highly sharable.

When you cite these experts in your piece, the expert is likely to share it with their own network on social and in their email efforts. The more experts you quote, the more the piece gets shared.

I use HARO to submit queries and get experts weigh in on pieces of content that I produce for my clients.

This strategy has been highly effective for me. You can read one such post here that I wrote for FeedOtter that got thousands of views and shares.

Make Your Readers Look Smart

The New York Times did an in-depth study on why people share content and they found that people share content to look smart, be “in the know” and appear original.

That means it’s your job to constantly innovate and come up with new ideas for content. Don’t mimic what is popular or what your competitors are producing, rather, write about entirely new ideas. These unique pieces of content will be more sharable and more likely to go viral because your audience will be excited to share something new.

Do you have any tips for creating viral content that I may have missed? I would love to hear all about your strategies in the comments below!

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